During Baltimore Country Club’s major clubhouse renovation, their main restaurant was given the opportunity to establish its own identity. With no prior branding, the goal was to create a high-luxury restaurant experience that felt fully integrated with the elegance of the new space. Inspired by the seven American elms that line the clubhouse, I developed a brand that highlighted this signature detail.

The branding extended beyond the logo, encompassing menus, placemats, reservation cards, cocktail menus, and even to-go containers — ensuring a cohesive and refined guest experience at every touchpoint.